The Point101 Art Blog | Latest art and photography news. Exhibitions from new artists and special events.

Apr/09

22

The Fabric of Life

In the search for unique design and effective advertising, many individuals and businesses alike are now considering the impact of canvas prints. The awakening of photo to canvas as a medium for advertising and home decor has led to websites offering a huge range of bespoke products from pictures to printed T shirts, banners to bags. Enthusiasts claim that printing photographic images on canvas gives a rich texture to the image. There can certainly be no doubt of their effectiveness when used to reinforce a message, set a scene or simply customise a dearly loved photo.

The travel and tourism industry is perhaps one of the more obvious candidates for enticing customers with scenic prints, along with restaurants, pubs and prestigious office buildings: but word has spread. Even Reading football club has succumbed to the trend and in private homes everywhere ordinary family portraits and photographs have been lovingly transferred to canvas.

Canvas prints for walls can be traditionally framed or made in the form of modern, block edged pictures. Websites offer the option of artistic effects including sepia, colour-wash or black and white finishes.

To state the obvious, the fundamental first ingredient is a good photograph, preferably high resolution. Any modern camera will give, even an amateur, a suitable image and, should it be less than perfect, there is always photo-shop to fall back on. Modern digital cameras are good for impromptu, natural looking shots, whilst expensive models can be used with a tripod to capture a more formal looking portrait. Pictures taken on mobile phones have always tended to be low resolution, in the past, resulting in a lack of clarity when stretched. However newer models like the Sony Ericsson C905 Cyber-shot which has an 8.1 mega pixel camera claim to be the perfect vehicle for the creation of anything from cushions, mugs and calendars to high quality wall prints.

If the image is being used as a wall hanging the best standard of print is vital to avoid any cracking on the edges when the canvas is stretched. A widely used printer for this purpose is the Epsom 9800 as it has been designed to produce a scratch resistant finish without colour run.

Once complete canvas wall hangings will, according to independent research, resist fading in normal indoor light for up to 200 years making them something of a legacy. Important, then, that the creator, or indeed the subject, is fond of the finished product. Like it or not canvas prints will be preserved for posterity but at least, unlike works of art, they can be replaced relatively cheaply. Most household pictures are highly unlikely to sell for a fortune in any future auction but advocates of photo to canvas will point out that photography is art and art is personal.

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