Technology these days potentially provides the consumer with an even wider range of artworks with which to decorate the home. Instead of having a flat and obvious fake of the Mona Lisa hanging on the sitting room wall, consumers are now able to digitally transfer old masters onto canvas. They can thus create the illusion of a gallery of work which visitors can stroll past admiringly en route from the kitchen to the front door.

Other rooms can be festooned with less formal pictures according to taste. Lavish watercolours presenting windows to another world; still life studies of tables weighted down with gloriously coloured fruits and foods; children building sandcastles at the beach; and wispy young women, can create a theme within a dining room, a bedroom, or even a bathroom or loo.

Canvas printing is also becoming very popular with artists. Many do not wish to continually place original artworks in exhibitions because of high insurance costs and fear of theft. A canvas print also means that a popular study can be sold many times. And for those aficionados who like to patronise local artists, where canvas prints are available, there no longer lies the fear of embarrassment where a simple ‘how much’ will result in red faced disappointment. A canvas print of an original artwork can often be purchased for a few hundred pounds where the original may cost many thousands.

No tags